Cowtown Marathon Hopes To Lasso Votes For CALF Program
Hey, everybody, Atlanta is kicking our butts.
A national health campaign named 33 finalists for a $30,000 prize, and The Cowtown Marathon CALF Program is in the running.
Second prize is $20,000.
The highest number of online votes determines the winners.
The Cowtown Marathon CALF (Children’s Activities for Life and Fitness) program encourages running among kids in an effort to ward off childhood obesity and its health-related problems.
The AETNA Voices of Health campaign was established in 2011 to honor groups that are promoting healthier lives while addressing racial and ethnic health care inequality.
CALF is listed at No. 10 currently with a mere 50 votes. An Atlanta program is ranked No. 1 with almost 900 votes, and another Atlanta-based initiative is listed at No. 3 with 169 votes.
“There are a lot of great organizations participating, but we are going to campaign as hard as possible for votes,” said Cowtown Marathon executive director Heidi Swartz.
CALF has helped more than 2,000 North Texas school children this year by providing training tools, monetary assistance with race entries, and running shoes, she said.