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Authors Posts by Rush Olson

Rush Olson

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Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. When not writing his Sports Rush blog for the Weekly, he creates television programs, ad campaigns, content marketing, and related creative projects for sports entities and more through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.

Sports Rush: Fort Worth Gets Into The Game

Last week, the Fort Worth Convention and Visitors Bureau (CVB) announced it had formed a sports marketing department. The focus will be promoting the...

Sports Rush: Bernie Ball

There’s a race going on, one that generates more attention than even the biggest Olympic 100-meter dash or New York Marathon. A few finalists...

Sports Rush: Sponsoring Sharapova?

For years, Maria Sharapova’s sponsors had a pretty easy decision to make about whether she made a good spokeswoman for their products. The tennis...

Sports Rush: The Spicy Sport

Food and sport have a symbiotic relationship. We love to combine vittles with victories. The marriage of a hot dog and a ballgame let...

Sports Rush: Five Reasons March is Mad

The name “March” sounds like a military PT regimen. The sports phrase most associated with the month implies a certain mad-as-a-March-hare kind of crazy....

Sports Rush: Spring Training Finds

If you visit Surprise, Arizona for Rangers spring training, you probably won’t find yourself needing to source several bags of whole pecans. You likely...

Sports Rush: Rugby in Round Rock

Our sports reporter went to Dell Diamond stadium in Round Rock to check out some rugby.       https://www.youtube.com/watch?v=ryEANL3-9oE

Sports Rush: Pants Get Shorted

Nobody chooses the guy in blue jeans. You know, when you’re picking sides for a basketball game in the schoolyard, you figure the kid...

Run a Mile in My Stripes

Early in the first half of the basketball game I watched Tuesday, I determined a referee had missed a foul call. I am not...

Love, Sports-Style

Two people attending a sporting event often share an emotional rollercoaster. They experience ups and downs, hanging on what happens next. They calm their...