People in my office love Wednesdays — it’s Taco Day after another late Tuesday night spent putting out your beloved Fort Worth Weekly.
My egg and sausage taco with a big, gorgeous strip of bacon down the center was really fantastic, even though I was eating it while also writing this blog about PETA’s new anti-meat ad.
Four Texas Tech University students – including two from Dallas – won a recent competition to create the campaign.
The mesmerizing new slogan is (ear muffs!): “You’re Eating Shit.”
Hmmm, well, it’s right in line with PETA’s sensationalistic shock-and-awe method of spreading its message. It’s also the in-yo-face hell-raising approach that college students typically love. Revolution!
Texas Tech professor Carla Tedeschi teaches a “Public and Social Service Design” class, and her students divided into six teams of four and designed vegan ads. The winning team’s ad will be featured this fall as a PETA public service announcement.
The slogan refers to filthy conditions at factory farms and slaughterhouses, where fecal bacteria often makes its way onto meat products.
I applaud the students’ enthusiasm.
But I still enjoyed my taco.
Like my Burleson life guru always says, “What doesn’t kill you… .”