Your website in Fort Worth might be getting a plenty of visitors every month, but traffic alone doesn’t guarantee conversions. If those visitors aren’t filling out your contact form or requesting a quote, there’s likely a good reason (or several) why they’re not turning into paying customers.
It’s not always about getting more traffic! You might get better results from sorting out what happens after people land on your site. Here are four reasons why your Fort Worth business website gets traffic but not customers, and, importantly, how to convert more visitors into leads.
1. Your Website Still Doesn’t Tell People What You Do
When someone lands on your site from Google, they might have reached a page about a particular service, not the homepage. And they still need to be able to work out straight away what it is you do and where you’re located.
Keep your main message to-the-point. If you’re an electrician in Fort Worth, say so, and make it clear what electrical problems you can fix. Generic content about delivering great service just takes up space and doesn’t really answer the questions that your potential customers want to know.
2. You’re Making It Too Hard For People To Get In Touch
Take a look at your website as if you’ve never seen it before, or ask a friend or family member to look for you. How long does it take to find your phone number or contact form?
If visitors have to hunt through menus just to get a quote, then you’re adding an extra step that’s stopping them from turning into a lead. Plus, Google says that the placement of a lead-generation form, and the information you ask people to fill in, can have a big impact on how many people start and finish the form. Its guidance recommends tracking how many people get to a form, how many start filling it out, and how many finish it.
3. Your Service Pages Aren’t Answering The Questions People Want To Ask
A service page shouldn’t exist just because you want it to rank higher in Google! Think about what someone wants to know before they decide to get in contact with you. Your website should explain what the service involves and what they can expect when they engage you, answering the common concerns that might otherwise make them leave and keep on searching.
If you’re getting traffic but it’s not turning into leads, a reputable web design company with local, trade-specific knowledge like PxlPerfect Designs, an East DFW web design and SEO agency. A local company like this can take a look at your website and your marketing strategy altogether.
4. You Haven’t Given Visitors A Reason To Trust You
A potential customer is probably looking at several local businesses on their screen right now, and your website needs to be the one that makes them want to get in touch.
That means showing real information about your business. Customer reviews are a big plus, especially since 97% of website visitors read them, as are photos of work you’ve done. Plus, if your industry requires licenses or certifications, don’t make it hard for people to find this information. Ultimately, you want to give visitors valid evidence to judge you on.
