Edible Arrangements, the American franchise known for arranging fresh fruit and chocolate-dipped fruit into lovely baskets and other displays, has rebranded as simply “Edible.” The new name reflects an expansion beyond fruit: The company now sells the other kind of edibles.
Parent company Edible Brands now offers hemp-derived THC products exclusively through the new online marketplace Edibles.com. The initiative began with a pilot program in Texas. It has now expanded nationwide, offering direct shipping to legal states, with an emphasis on the word “shipping.” In other words, don’t get too excited thinking about a THC stop at your local Edible Arrangement store — these products are not available there. Edibles are not mixed with traditional fruit bouquets. Purchases must be at Edibles.com, which focuses on its hemp-derived THC products. ID verification is required to ensure that buyers are at least 21 years of age.
Traditional fruit arrangements are still available on Edible’s main website, EdibleArrangements.com. You can still order chocolate-dipped fruit boxes — the dipped apples don’t disappoint — platters, and similar treats for Bosses’ Day this Thursday from any of 14 area locations, including two in Fort Worth and three in Arlington (EdibleArrangements.com/Store-Finder). If your boss is cool (like, really cool), you might try the new website instead.
Edibles.com is basically a marketplace site with curated offerings from well-known cannabis brands, including Cann, Wana, and new partners Wyld and Kiva Confections — the largest chew brands in the country. This marks a major, high-profile entry into the cannabis market by a well-established company with nationwide brand recognition and logistics.
Courtesy Edibles.com
The new platform sells low-dose THC products, such as gummies and beverages, that are derived from hemp and contain less than 0.3% delta-9 THC by dry weight in states where recreational marijuana is not fully legal.
“By curating category leaders across diverse use cases, we’re simplifying choices for consumers and giving them confidence in what they’re buying — delivered how and where they want it,” said Thomas Winstanley, executive vice president and general manager of Edibles.com.
Consumers can shop by brand, outcome, or category (Energy, Sleep, Relax, and Uplift). Depending on location, the site automatically selects the fastest fulfillment method: national shipping or same-day delivery (which is available in Texas).
Edible Brands is trying to legitimize and reshape the perception of the hemp-derived THC industry, which has faced challenges related to quality and consistency. This new, um, arrangement can connect millions of Americans with a trusted ecosystem for plant-based wellness.
With “edible” in the name from the get-go, we’re surprised this didn’t happen sooner.
Courtesy Edibles.com
