Poor ol’ Budweiser is having a middle-aged crisis. Sales are falling. Trendy folks with money to burn want fancy micro beers. Po’ folk are sucking down Keystone Light or Milwaukee’s Best.
Somewhere in the middle lies myself.
Bud Lite has been my beer of choice for years, but Coors Regular rocks too. Sometimes I buy both and alternate when drinking them — Bud Lite, Coors, Bud Lite, Coors, all night long.
Something about pounding down 20 Bud Lites in a row makes those last few cans taste a bit stale. But alternating between the Coors and Bud Lite keeps the beer tasting fresh all night, and so you can drink the full case and really have fun.
(Loyal Blotch readers should be thankful that I don’t blog while drinking. Some of our other writers — hi Peter! — post some “interesting” blogs at 3 or 4 a.m. )
Anyhoo, Budweiser is worried about everybody turning their backs on them after all these years.
The company is gearing a marketing campaign toward the under-30 crowd that includes free beer giveaways and, no doubt, plenty of new TV commercials. Should be interesting.
If I were Bud’s marketing executive, however, I would quit making regular beer completely and focus on more Bud Lite. Lots of it.
And more Coors too.
And then alternate them.
Try it, you’ll like it.
Especially if you throw in a shot of tequila after every fourth beer.