As the bass thumps intensely and a rattling snare grows louder, He-Man pumps his right arm back and forth awkwardly, robotically. The camera draws in on his square face, framed by his trademark golden bob and backdropped by twinkling lights floating across a horizontal rainbow pattern. He begins to “sing” in a quivering falsetto, “And so I cry sometimes when I’m lying in bed just to get it all out, what’s in my head, and I-eee-yaaa!” –– he tosses his head back cavalierly –– “am feelin’ feelin’ / A little peculiar.”
Immediately, it becomes clear: “Fabulous Secret Powers” is what the internet was made for.
A mash-up of the early-’80s superhero and his fantastical friends and enemies performing a dance version of 4 Non Blondes’ early-’90s hit “What’s Up,” the video and song arrangement were created by SLACKCiRCUS, a Fort Worth production company co-founded by Jay Allen and Ryan Haines. Inspired by Eric Fensler’s outrageous G.I. Joe PSAs, Allen and Haines simply thought the video and song would make a few of their friends laugh, Allen said. But a couple of years after SLACKCiRCUS posted “Fabulous Secret Powers” to The Something Awful Forums in 2005, YouTube user dkilzer2000 posted it to his channel. As of this writing, dkilzer2000’s post has received more than two million views. An abbreviated version of the video that another user (ProtoOfSnagem) posted on YouTube in 2010 has received nearly 40 million views.