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Authors Posts by Rush Olson

Rush Olson

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Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. When not writing his Sports Rush blog for the Weekly, he creates television programs, ad campaigns, content marketing, and related creative projects for sports entities and more through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.
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Sports Rush: Emily Jones On The Ballpark’s Finale

You might look at Emily Jones’s job a television reporter who covers world-class athletes and figure it’s pretty glamorous. Actually, there’s some...
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Sports Rush: Will The Wings Be Flying Fast In 2020?

By way of disclosure, I should mention that the Dallas Wings hired my company to produce some halftime features for their television broadcasts on...
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Sports Rush: Growing the NBA – Past, Present, and Future

Sports companies, like other businesses, evolve. They find new product lines and revenue streams. While the National Basketball Association’s core business of showcasing the...
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Sports Rush: Sevy and the Stars

Preparation matters greatly to a sports broadcaster, the same way it does to a coach. What does Dallas Stars broadcaster Brent Severyn do to...
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Sports Rush: Pizza, Beer, and . . . Pudge

Some pairings don’t work out as well as one would have hoped: Jose Mourinho and Manchester United; Romeo and Juliet; politics and ethics. Others endure...

Sports Rush: 2020 Vision About Baseball

Major League Baseball’s trading deadline presents an interesting contrast between short- and long-term planning. Some teams decide to go for a title over the...

Texas Trades

At Major League Baseball’s trade deadline, both Texas-based teams made a commitment to win the World Series. One has positioned itself to do so...

Sports Rush: Senators and Soccer

You’ve perhaps been following the demands of U.S. Women’s National Team soccer players for pay equal to their male counterparts. They just won a...
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Sports Rush: Varying The Delivery

Sports is in the diversity and inclusion business whether it likes it or not. If you read last week’s blog post about a big...
Betsy Ross sews a flag

Sports Rush: Capture The Flag

When a team gets a big lead in a game of American football, does it make sense to keep attacking, or to fall back...