Rush Olson
Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. When not writing his Sports Rush blog for the Weekly, he creates television programs, ad campaigns, content marketing, and related creative projects for sports entities and more through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.
Sports Rush: World Cup West
Theory: When people come to Texas, they want to experience the exotic-to-some traditions associated with the state.
So when the North Texas FIFA World Cup...
Sports Rush: Shoegazing, Soccer Style
After playing their FIFA World Cup 2026™ matches in Arlington, Texas, the world’s top players will take their soccer shoes and go home to...
Pro Insight
Your children stand a greater-than-normal chance of taking an interest in the sport of soccer this summer, thanks to the buzz around a U.S.-hosted...
Music as a Team Sport
Music has a place in the fabric of baseball. Ballpark personnel play walk-up songs before the #BoysOfSummer step into the box to bat. Other...
Sports Rush: A Taste of Progress For Women’s Sports
When we like how the food at a restaurant tastes, we come back for more. And, of course, every new restauranteur hopes diners find...
Sports Rush: Soccer For The Rest of Us
Has soccer truly made it in this country when it goes casual?
TOCA Football Inc. made its name in technology-driven soccer training. They operate centers...
Women’s Hockey Going Pro
Should we have been surprised to see a lot of people wearing Stars jerseys at a December hockey game at American Airlines Center?
OK, no....
Sports Rush: Big Tent Tennis
In Texas, we play our biggest tennis matches in a football stadium.
“It's, like, the most American thing I've ever seen,” said tour player Alex...
Sports Rush: Teaching Football with Fútbol (And Vice Versa)
Near the end of a recent Sports with Us clinic, a joint event of the Dallas Cowboys and the FIFA World Cup, MC Kristi...
Sports Rush: Former NBA Players Bring The Birds
I visited with some former NBA players in Fort Worth this morning. What were they doing?
“Passing out turkeys and all of the trimmings to...
